What Colors Should You Use on Your Signs?

June 8, 2015

You already know it’s important for your sign to convey the right information to the right people in order to boost sales and brand awareness. But have you ever considered the influence that color choice can have on your potential customers? Much work has been done on determining the subtle effects that color can have on our psychological states. At AAA Flag & Banner, our artists are well-versed in how to effectively use color to make your advertisement pop in the right ways. You can come to us with a concept, sketch or goal and the professionals working in our design services will turn your ideas into compelling signs and advertisements.

In the meantime, check out these tips to help guide you when designing a personal logo or advertisement.

Consider your target audience

Age, gender, interests and nationality are just a few of the factors that determine how people react to color. Consider who is looking for your product when deciding on artwork for your signs and banners. For example, men tend to respond well to brown in advertising for male-oriented products, as it symbolizes positive traits such as dependability, solidity and trustworthiness. Red suggests to a consumer that a product is exciting, fast-paced and strong, and would be great for attracting the attention of young people looking for an adventure. White, which can symbolize youthfulness, is often used in promoting anti-aging products. Consider who your business targets, and why.

Think about your sign location

It’s very important that your sign be visible no matter where you need it, but consider your advertising location as well. If your sign or banner will be flying on a background of a clear blue or gray sky during the day, a blue, white or gray background on your sign may reduce visibility. If you want your sign to be seen at night, consider inverse text – white text on a dark background – which makes your text look larger and improves visibility to passersby. Some studies claim visibility is up to 40% higher with this combination.

Use the 5 color groups to provide the desired effect

People are strongly influenced by colors, which can subconsciously make us feel certain emotions or feel compelled to do certain things. Artists generally agree that there are five “color groups,” each with different effects on the brain.

Warm, bright colors (beige, yellow, orange, pink and red) are considered “friendly,” and may make people feel energetic, courageous and even hungry. These colors make objects seem bigger and closer.

Cold, bright colors (lavender, silver and azure) feel modern, professional and clean; they’re great for products relating to health or cosmetics.