Bloomingdale’s – Beverly Center


There’s no retail market tougher than Beverly Hills. The expectations are high, the competition is fierce and survival depends on standing out from the crowd. Bloomingdale’s needed to make a bold yet elegant statement that would not only capture customers’ attention, but keep it.


AAA Flag & Banner collaborated with DSA Phototech to create functional, fashionable branded displays. Using Glow™ — our proprietary fabric saturated with optical brighteners — as a foundation, we produced a series of eye-catching graphic elements. We then custom fit these elements to light boxes for a dramatic, impactful effect.


Nothing short of stunning! Backlit for a soft, mesmerizing feel, the final displays were unique, artistic and tasteful. With the perfect combination of style and branding in every display, Bloomingdale’s was set to impress.