Bloomingdale’s – Beverly Center

Challenge:

There’s no retail market tougher than Beverly Hills. The expectations are high, the competition is fierce and survival depends on standing out from the crowd. Bloomingdale’s needed to make a bold yet elegant statement that would not only capture customers’ attention, but keep it.

Solution:

AAA Flag & Banner collaborated with DSA Phototech to create functional, fashionable branded displays. Using Glow™ — our proprietary fabric saturated with optical brighteners — as a foundation, we produced a series of eye-catching graphic elements. We then custom fit these elements to light boxes for a dramatic, impactful effect.

Results:

Nothing short of stunning! Backlit for a soft, mesmerizing feel, the final displays were unique, artistic and tasteful. With the perfect combination of style and branding in every display, Bloomingdale’s was set to impress.