To promote its winter clothing line, Fjällräven wanted to create a dynamic visual environment that would engage customers both inside and outside of the company’s new flagship store in Boulder, Colorado.


AAA Flag & Banner created a variety of light box displays and backlit graphics in sizes ranging from 6-14 feet to catch customers’ eyes while effectively showcasing the Fjällräven brand and apparel.


Everything was in place and looking spectacular in time for the store’s grand opening. In fact, the project was so successful that Fjällräven ordered similar displays for other store locations.