Ralph Lauren Barricade Wall

Challenge:

Cover a half of a block on Rodeo Drive, one of the busiest shopping streets in Los Angeles with a 36′ high  x 98′ wide billboard featuring iconic fashion designer Ralph Lauren.

Solution:

Print a large format vinyl banner, with 2″ webbing on all sides and attach it to the plywood construction barricade.

Results:

The result was stunning, an iconic figure cruising alongside street traffic as they went about their busy day.