US Open of Surfing

Challenge:

The historic US Open of Surfing has taken place since 1959, attracting thousands of cheering spectators and temporarily transforming the town of Huntington Beach. The beach near the pier becomes a mini town, featuring tents for event sponsors and retailers, grandstands for watching the competition, a skate park, boardwalks, and additional viewing areas on the pier. With the right graphics, the event has the potential to become a fully immersive, integrated experience for surfing fans.

Solution:

To help visitors find their way and keep them engaged in the experience every step of the way, AAA Flag & Banner prints large format banners, pole banners, flags, a leaderboard, way-finding signs and more. Each year, we also fabricate and install a giant stopwatch on the pier that houses the time clock for the competition (see image five  of the pier).

Results:

With our help, the US Open of Surfing becomes a larger-than-life experience. Spectators and surfers alike can’t help getting caught up in the excitement, making for a memorable event year after year.