Waldorf Astoria

Challenge:

The Waldorf Astoria Beverly Hills was on track to be a beautiful resort hotel offering unparalleled luxury. But until it was complete, the hotel would be hidden behind drab construction walls that reflected none of the breathtaking glamour it would soon deliver to its guests.

Solution:

AAA Flag & Banner masked the construction wall with vinyl banners that showcased the luxury of the Waldorf Astoria brand and generated excitement for opening of the new hotel.

Results:

Rather than building a reputation as an eyesore, the Waldorf Astoria got an early start on promoting its five-star quality and becoming an asset to the community.