Meet the incredible leadership team whose expertise, enthusiasm and talent bring continued success to AAA Flag & Banner and our clients.

Howard Furst


Howard founded AAA Flag & Banner in the early 1970s. Under his direction, the company has become a leader in the large-format printing industry. He continues to be an integral part of the company's ongoing growth.

Craig Furst


For more than 20 years, Craig Furst has led this family-run business, pioneering new technology and innovations in the print industry. His leadership has led to new processes and offerings for clients, in addition to the expansion of the company and its presence in the industry. AAA is proud to have grown to more than 200 team members and manufacturing facilities in Los Angeles, San Francisco and Miami, and continues to grow under Craig's leadership.

Gene Lesniak

Chief Financial Officer

Gene Lesniak has been AAA Flag & Banner’s chief financial officer since 2013, and he also serves on the company’s board of directors. With a strong academic background in business, marketing and finance — as well as an impressive resume that includes executive positions at industry-leading companies across a variety of industries — Gene brings a wealth of financial knowledge and leadership experience to his role at AAA Flag & Banner. A hiking enthusiast, Gene takes us to new heights, both literally and figuratively.

Rob Pitt

General Manager

With a Bachelor of Science in marketing from USC and more than 25 years of successful business growth under his belt, Rob is known for crafting the requisite strategic vision to achieve both short-term and long-term goals. A recognized technology leader, Rob offers a unique blend of business acumen, team building experience and internet technology (IT) expertise.

LM Rosenfeld

EVP Business Development

The world of experiential events and place-making was different when LM began her career over 30 years ago. As she worked with clients that included Universal Studios, MGM Resorts International, The Walt Disney Company, Iwerks Entertainment, Paramount Parks, Landmark Entertainment, Six Flags, and Sanrio she found herself in the heart of creating gathering places in its infancy — and kept her there through its evolution. With the emergence of technology including 3D & 4D, Virtual Reality, Augmented Reality and Artificial Intelligence, LM learned the importance of engagement. While traveling the globe and embracing her skill-set of business development, LM has not lost sight of the simple fact that people want to connect. LM’s career-long passion for and background in these moments sets her apart in today’s world of connecting people and places.

Joe Flannery

Director of Field Services

Joe oversees all of our installation crews and is an integral part of the design and implementation of large-format installations. With experience managing projects at more than 30 professional sports stadiums as well as convention centers, Joe is well-versed in the art of successfully completing installations in complex environments.