Customizing Your Display

What should I think about when designing my display?

Elements of Effective Design

Legibility: Font is very important. If your display is going to be read from far away, you are not going to want to use script font. Instead, you will want to use a thicker, more legible font.

Readability: Remember, if your display is being read from far away and at a fast pace, then you will want to keep it short and to the point. Consider using bright colors and bold fonts.

Visibility: You should pick your font size based on the distance from which the customer will be viewing the display. 

Color: Choose your color based on the area your display is in. Eye-catching graphics are always a plus.

What kind of image should I use for a logo?

The best choice would be a vector file (EPS or AI are usually standard). By using a vector file in your design, you wont lose quality when enlarging or shrinking. Vectors are based on lines and shapes, whereas pictures are based on pixels. If you do not have access to a vector file, then GIF or PNG file formats will provide you with the next best print quality.

What color background and lettering should I use?

High-contrast colors will make your display easier to read. See the chart below for examples:


What color choices are right for my circumstances?

Please see the chart below for a visual explanation.


How do I determine how big to make the font on my display so that it's legible?

See the chart below to identify the font size you’ll need based on the distance from which the display will be viewed.


What font is best for my design?

If people can’t read your display, then it doesn’t matter how great it looks. Below are examples of different fonts to consider:


Image Quality

What is the difference between dots per inch (DPI) and pixels per inch (PPI)?

DPI stands for dots per inch. DPI is a measurement of printer resolution that defines how many dots of ink are placed on the page when the image is printed. DPI does not correspond directly with PPI because a printer may put down several dots to reproduce one pixel. This is because printers use a limited number of colored inks to reproduce an image consisting of millions of colors. The higher a printer’s DPI, the smoother your printed image will appear, provided you have a suitable image resolution (PPI). Today’s photo-quality inkjet printers have DPI resolution in the thousands (1,200 to 4,800 DPI). They will give you acceptable-quality prints of images with 140-200 PPI resolution and high-quality prints of images with 200-300 PPI resolution.

– About.com

What is the difference between vector and bitmap images?


Unlike JPEGs, GIFs and BMP images, vector graphics are not made up of a grid of pixels. Instead, vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves and angles along the way. A path can be a line, square, triangle or curvy shape. These paths can be used to create simple drawings or complex diagrams. Paths are even used to define the characters of specific typefaces. Because vector-based images are not made up of a specific number of dots, they can be scaled to a larger size and not lose any image quality. If you blow up a raster graphic, it will look blocky, or “pixelated.” When you blow up a vector graphic, the edges of each object within the graphic stay smooth and clean. This makes vector graphics ideal for logos, which can be small enough to appear on a business card, but can also be scaled to fill a billboard. Common types of vector graphics include Adobe Illustrator, Adobe FreeHand and EPS files. Many Flash animations also use vector graphics, since they scale better and typically take up less space than bitmap images.


Short for “bitmap.” It can be pronounced as “bump,” “B-M-P” or simply “bitmap.” The BMP format is a commonly used raster graphic format for saving image files. It was introduced on the Windows platform but is now recognized by many programs on both Macs and PCs. The BMP format stores color data for each pixel in the image without any compression. For example, a 10 pixel x 10 pixel BMP image will include color data for 100 pixels. This method of storing image information allows for crisp, high-quality graphics, but also produces large file sizes. The JPEG and GIF formats are also bitmaps, but use image compression algorithms that can significantly decrease their file size. For this reason, JPEG and GIF images are used on the web, while BMP images are often used for printable images.

Can I use photos taken by my digital camera?

Most digital cameras can produce a file that will work well for printing. Just make sure not to re-save the file as low or medium. This will usually make the file quality too low.

When should I consider digital printing?

When your display features a lot of detail, shadowing or more than a four color process.


How should I clean and store my banners?

Clean your banners with mild soap and water. When storing your banners, it is better to roll them than to fold them. When you fold your banner, you will make creases in the material that can be hard to smooth out later.

How do I clean my magnetic sign?

Remove the sign from the surface. Clean the surface of both the magnet and the medium with a mild cleaning solution. Once dry, reapply. Repeat this process to ensure the long-lasting quality of your sign.