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College Football Playoffs 2021

Challenge

How to safely and efficiently allow guests to navigate to their assigned seats or boxes, while maintaining all COVID compliant mesures through the process.

Solutions

And with millions of sports fans tuning in all across the country, all eyes were on Hard Rock Stadium. In partnership with Infinite Scale‘s design team, we produced and installed a variety of high-impact graphics to completely transform the venue for the event. From larger-than-life stadium graphics to elevator decals, team banners, wayfinding signs, floor decals, and more, the venue was covered from floor to ceiling in promotional materials to celebrate the big game. 

Off the field, we also made sure that out-of-town Alabama and Ohio State fans received a warm Miami welcome.

Results

Our installation expanded to encompass a wide range of hotels and resorts in the area, including the Intercontinental, JW Marriott, Fontainebleau, and Ritz Carlton hotels. Each property featured a variety of lobby decals, elevator graphics, custom banners, and (of course) an expansive selection of team-spirited decor. But it didn’t stop there. Our team also covered a number of South Beach lifeguard shacks, featuring their own custom decals and National Championship graphics. 

For guests, fans, and event personnel who were also new to the venue, we installed plenty of wayfinding signs to make navigating the stadium as easy as possible. We clearly labeled all gate entrances with bold, high-contrast text and graphics. Door decals covered nearly every entrance and exit, prominently featuring the iconic Championship Playoff logo. Custom-fabricated barricade graphics were also installed to help manage queues outside of ticket booths and main entrances while dozens of additional team banners were installed across the stadium’s exterior, welcoming all athletes and spectators to the venue.

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